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“PHOTO’S HELP PROPERTIES STAND OUT!PERIOD”Lance Selgo
In today’s real estate environment we must stand out. Gary Vaynerchuck describes our society as one that is only finger swiping the mobile device. He was talking about the use of billboards as out of touch (insert sarcasm here), but his point was right on. Look around you next time you are at a stop light and see how many people are on their phones. We are hoping they are driving, but there a definitely not looking at the billboards.
So what does this have to do with real estate photography? EVERYTHING! I have noticed those same people are the real estate buyers here in Pensacola, and their attention span is REALLY small which means you only have a few seconds to impress them with (wait for the hint….. a PHOTO) before they are on to the next thing. This week I dive into the world of professional photography with business owner and professional photographer Lance Selgo
(01:45) Book TRANSFORM Finally got a release date. I am running a contest to give away 3 autographed copies of the book. To qualify you must send me a tweet at @shanewillis10 stating “I want the free #Transform book #realestate. And also visit http://www.realestatemoneyandmore.com/free-chapter to register (and also get a free chapter in the book). The book will be released Sept 17th and the autographed copies should go out really soon after
(03:58) Last weeks episode on staging really got a lot of listens in the first week. Lance owns his photography business but works with Karen (the stager) in Dallas. If you did not get to listen to it visit http://www.realestatemoneyandmore.com/staging
(08:40) Over 90% of buyers start their search online. Why would you not want your best foot forward with a good photo
(12:10) for Realtors Lance explains that photo’s done right can brand yourself. I absolutely agree here. Every listing I take between Pensacola, Orange Beach, or Gulf Shores I get professional photo’s. Its just part of what my clients expect.
(12:42) “Just because you have the expensive equipment, doesn’t mean you know how to use it properly” Lance Selgo. In this part Lance dives into some of the tricks real estate photographers can do to enhance the positive features of your property.
(15:28) “Real estate photo’s more of a business than art” Lance Selgo. Here Lance talks about the different types of photographers and how a seller or realtor needs to look at their portfolio differently.
(18:52) Does the time of day you take the photos matter? Maybe….depends on multiple factors
(21:20) Does the real estate photography software matter? Lance explains that it may matter, just depends on what you are looking for and of course who you are talking to.
(23:14) How has virtual tours changed? Seems I was a little old school with the term virtual tour. Lance explained how this method can give off a “fishbowl” effect that you really don’t want (look at the kitchen here. Instead stringing together good quality photo’s should suffice. If you still want video (which I still do for many buyers when the other agent does not have one) then he recommends having them done when you get photos, or doing a walkthrough yourself
(26:37) Big difference in professional video and you just walking through with you iPhone. Here is an example of the vide Lance mentioned in the episode:
(27:30) Lifestyle video? Here Lance and I talk about a newer type of real estate video that is coming to market. This type establishes more of an emotional draw to the property.
53c15a516bc77fce3bc8efd35e699b74 150×150 Real Estate Photography: Professional or Not Episode 8(28:45) Finally the big buzz (at least here in the Pensacola real estate market) is the use of DRONES to take video. Lance and I discuss how they are used, when you should use them, and what are the legalities of using them. Lance mentions a case where the FAA sued a company. To find out the outcome view case HERE